ASD/AMS Market Place - Spring 2005
BDI Marketing: Rapid Response Keeps BDI on Leading Edge

Body Dynamics, Inc. (BDI), a leading distributor of over-the-counter pharmaceuticals for convenient stores, has undergone considerable changes in the almost 25 years since it was founded.

From its beginning as a mail order company, to its current standing as one of the most innovative wholesalers of popular categories of dietary supplements and lifestyle products, BDI’s ability to remain agile, and respond rapidly to a changing marketplace, has proved a constant for the company.

BDI takes great pains to stay ahead of overall societal trends in lifestyle and health categories.  Product lines reflect these trends, and resonate with increasingly health-conscious consumers.  Current products include Asthma Relief Mini Ephedrine Two-Way Action; a selection of herbal weight loss supplements (Dex 975 EF, Anti-Carb and Mini Thin Lean); energy and active lifestyle supplements (10 supplements in three different categories), and more.  BDI takes pride in the company’s intense focus on product development that results in two or three product launches annually. 

BDI is distinguished by its superior customer service, as well as its ability to offer the highest quality products at excellent prices.  BDI supplements also enjoy superior brand recognition and brand loyalty among end-use consumers, which, in turn, has earned the company a large repeat customer base of more than 80,000 convenient stores across the United States.